SFAM - logo

Adaptation is the highest form of intelligence

Performance and Personal Training Services in Alpharetta, GA

Training Tailored to Your Needs

Free Consultations to Tailor Your Fitness Needs 

Training Can Start Same Day or Within the Week

Request Call Back

Hero Request Form

Elevate Your Athletic Performance with SFAM

At SFAM, we're passionate about helping athletes and fitness enthusiasts reach their peak potential. Since 2017, we've been serving the North Fulton suburbs and surrounding areas with personalized sport and personal training programs. Our team of experienced professionals brings over 21 years of expertise to the table, ensuring that each client receives a tailored approach to their fitness journey. 


As a local, family- and minority-owned business, we take pride in our commitment to the community and our ability to offer flexible, next-day services. Whether you're an aspiring athlete or someone looking to improve their overall fitness, SFAM is here to guide you every step of the way. Contact us today to learn more!

Why SFAM Is Your Ideal Training Partner

Choosing SFAM means opting for a training experience that's as unique as you are. We don't believe in one-size-fits-all solutions; instead, we craft bespoke programs tailored to your individual needs and goals. Our in-depth approach goes beyond surface-level fitness, delving into the intricacies of your body's mechanics and performance potential. 


As Trigger Point-certified and MRT-certified professionals, we bring advanced techniques to the table, ensuring you receive cutting-edge training methodologies. We understand that your time is valuable, which is why we offer free same-day estimates and next-day services, making it easy to kickstart your fitness journey without delay. With SFAM, you're not just getting a trainer; you're gaining a dedicated partner in your pursuit of athletic excellence and personal well-being.

A black and white icon of a calculator , a dollar sign , and a heart.
Free Same-Day Estimates
A man is giving a presentation to a group of people.
Training Tailored to Your Needs
A black and white icon of a medal with a star on it.
Trigger Point- and MRT-Certified
A black and white icon of a delivery truck with a clock on the back.
Next-Day Services Available
A black and white icon of a person with stars coming out of his head.
Over 21 Years of Experience
A black and white icon of a family holding hands.
Local, Family- and Minority-Owned

Sports Performance Training

SFAM's sports performance training is designed to take athletes to the next level. We focus on enhancing speed, agility, strength, and sport-specific skills to give you a competitive edge. Our programs are customized to your sport and position, ensuring you're getting the most relevant and effective training possible.

Learn More

Personal Training

Our personal training services cater to all fitness levels. Whether you're just starting your fitness journey or looking to break through plateaus, our certified trainers will create a personalized plan to help you achieve your goals. We emphasize proper form, progressive overload, and sustainable habits.

Learn More

Sponsorship Deals and Commercials

We understand the importance of athlete marketability in today's sports landscape. Our expertise extends beyond physical training to help you build your personal brand and maximize your potential off the field.

Learn More

Recovery Services

Proper recovery is crucial for optimal performance and injury prevention. From advanced stretching protocols to nutrition guidance, we ensure your body is primed for peak performance and quick recuperation between training sessions and competitions.

Learn More
A thumbs up with three stars in a speech bubble.

Here's what our satisfied clients are saying...

At SFAM, we take pride in providing exceptional personal training services to our clients. We would be grateful if you could share your thoughts about our business with others. Your feedback helps us improve and helps others make informed decisions. Please take a moment to leave a review of SFAM and let others know what you think.

Share by: